Readers' Advisory (RA) is more important than ever owing to the sheer volume of reading materials available, the wide range of formats, and the emerging technologies that have changed the way libraries and Readers' Advisory work. According to Maatta (SLIS, Univ. of South Florida), "Reading is about the reader." Here she offers the ideal resource to help any readers' advisor use the art of conversation to connect each reader to personally satisfying reads. This comprehensive and up-to-date guide is a treasure trove of practical advice and resources that will help make the RA experience even more effective and enjoyable. Written in an engaging style, the book has something to offer all librarians—from library school students to experienced RA staff, with four sections, covering the history of reading and RA, reaching today's readers, the art and science of today's RA, and enhancing the reading experience through events, resources, and more. In addition, the extensive appendixes are invaluable. VERDICT Highly recommended for all library schools and library staff.—Wendy Wendt, Grand Forks P.L., ND

Have you ever wondered why search engine results appear in a particular order or how to increase your web-site ranking in search engine results? Weideman (Head of Research Development, Cape Peninsula Univ. of Technology, Cape Town, South Africa) takes a fascinating look at the correlation among users, web pages, and search engine crawlers. Through clear and numerous examples that anyone, whether a novice or experienced web-site creator can understand, Weideman explains how both positive and negative aspects affect the visibility of a web site and provides practical guidelines for revamping a site to increase search engine optimization, or "SEO." VERDICT The numerous illustrations and extensive glossary are a plus. Comprehensive, well written, and engaging, this book is highly recommended for both experienced and new practitioners involved with web site creation or maintenance who would like to improve the search engine result rankings of a web site.—Susan E. Ketcham, Long Island Univ. Lib., Brentwood, NY